CONTEXT: Logo and Branding design for Atlas Janitorial Supplies. I was tasked with the job of creating the foundation identity of this wonderful janitorial supply company. Given the name Atlas I was able  to create a distinct relation between the company, and meaning in the word. Atlas, in Greek mythology was punished and tasked with holding the world on his shoulders. Similar to the companies mission statement of strength and  reliability for their customers. A desire to create a cleaner world, without complication.